1 hour deadline! answer economics questions from article attached

 Need the answers for economics class using economic terms in 1 hour

A) Use the abridged article on p. 5, “Young Americans turn to tea,” to answer the following questions: (8 points: 2 points each)

  1. What does Starbucks expect to benefit from this merger? [That is, explain what special assets Teavana is bringing to the merger that add value to Starbucks.]
  2. In what way(s) does this merger entail vertical integration? 
  3. What “relationship-specific assets” might Starbucks and Teavana develop together?
  4. In order for Starbucks to have entered into this merger, what can we conclude about the marginal benefit its management expects?

B) Use the article on p. 6, “IBM and Apple team up to launch iPad for the elderly in Japan,” and the additional [made up] “information” below, to answer the questions below.  (6 points: 2 points each)

  1. Explain at least two reasons that would explain why these two companies, IBM and Apple, have chosen this affiliation, and NOT a merger.
  2. What benefit(s) does Apple expect that it cannot create as efficiently on its own? 
  3. Some contracts are extremely long, with terms spelled out in great detail. Others are short and fairly vague about the division of responsibilities. Using what you’ve learned about the factors that determine such differences in contract length and detail, what you expect about the length of this IBM-Apple contract? Why?    


Use the abridged article on p. 7, “Takata Is Said to Have Stopped Safety Audits as Cost-Saving Move,” to answer the questions on the below: (8 points: 2 points each) 

a.  Which individuals mentioned in the article are likely to be both principals and agents? Explain why. 

b.  Describe two major agency issues at Takata.  

c.  Describe two practices that could/should have been set up better within Takata to mitigate its agency problems.

d.  Why is a corporation more likely to have agency issues than a sole proprietorship or a partnership?


Use the abridged articles on pp. 1 & 2, “Oil re-enters bear market” and “Oil’s Plunge Could Help Send Its Price Back Up” to answer the following questions: (10 points: 2 points each)

  1. Explain the factors responsible for the current surplus of oil.
  2. How will the oil market move toward equilibrium in the short run? [That is, what are the conditions to bring the oil market back into equilibrium in the short run?]
  3. Explain the roles played by the price elasticity of demand and the price elasticity of supply in the resulting short-run equilibrium for gasoline.
  4. What do you expect to happen in the gasoline market in the long run? Why?
  5. Using the information in the 6th paragraph (in italics) of “Oil’s Plunge Could Help Send Its Price Back Up,” calculate the price elasticity of demand in 2011.


Use these 2 articles, Balance of Power Shifts in Groceries” on p. 8 and “Divergent unveils part-3D printed supercar” on p. 9 to answer the questions below: (8 points: 2 points each)

  1.       Generally, name and explain the market structure of the natural and organic foods industry.
  2.  Describe one possible structural barrier – for Amy’s or any of the other new natural and organic foods company – to enter this market.
  3.       Generally, name and explain the structure of the automobile industry.
  4.  Describe one possible strategic barrier – Divergent or any of the other new car manufacturer – will face trying to enter into this market.

F) Use the abridged articles on pp. 3 & 4, “Coty closes in on $12bn P&G beauty deal” and “Procter and Gamble sells beauty arm to Coty in complex deal,” to answer the following questions: (10 points: 2 points each)

  1. Describe the way(s) in which this merger will provide economies of scale for Coty.
  2. Describe the way(s) in which this merger will provide economies of scope for Coty.
  3. Describe how this merger will provide learning economies for Coty.
  4. In what way(s) does this merger entail horizontal integration?
  5. Assuming Coty believes the discounted present value of this merger is well in excess of the (approximately) $12bn it is costing, is this asset value sufficient justification for this merger? Explain.
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